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10 Competitor Analysis Tools for Businesses in 2024

Finding competitors in your industry and inquiring about their different marketing strategies is an important aspect of competitive analyses. One can use this information to identify your company’s or work environment’s strengths and weaknesses. Competitor analysis tools help you to improve and enhance your business and marketing techniques and strategies.  This blog is made for you to find out the top 10 best competitor analysis tools that can provide you with the best features for your websites, businesses, online marketing, and all such programs. 

The 10 Best Competitor Analysis Tools to Use in 2024

The following are the ten best competitor analysis tools to use in 2024 for online marketing agency UK


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Search Engine Optimisation (SEO) is a very useful analysis for finding out the SEO masterplans of your competitors. Ahrefs is also an important SEO software to help you with such tasks, replicate your competitors’ strengths, go through the ranking process over time, and boost your overall performance. 

Top Features

  • Comparing the website’s data, both historical and recent
  • Provides you with an outline of the quality and quantity of your competitor’s website links to others.
  • Allows you to see your competitor’s keywords, FAQs, and search volume.
  • Helps in recognising countries that focus on your website
  • Shows you the maximum traffic you can achieve by using your top parent keywords via Traffic Potential
  • Administers the capacity of content published by your competitors
  • Provides the full history of search ads for any keywords

Ahrefs limitations

  • The program is completely paid and offers no free plan
  • Limited data is available on low-volume keywords
  • A credit is consumed during keyword research 
  • It is not user-friendly as beginners might feel complicated using it

Ahrefs pricing

  • Lite version: starting from $99/month
  • Standard version: starting from $199/month
  • Advanced version: starting from $399/month 
  • Enterprise version: starting from $999/month

Ahrefs ratings and reviews: 

  • G2: 4.6/5 (470+ reviews)
  • Capterra: 4.7/5 (520+ reviews) 


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ClickUp is your multi-purpose solution to control all the insights of your competitive analysis. One of its prominent features is the ClickUp Whiteboards and ClickUp docs, a safe space to note down your plans, useful links, or any information you want. Not only this, but many other useful features like sticky note options on the screen, mind maps, the pen, and highlighters help you to be more productive while you create a layout for your new strategies. 

Top Features

  • Provides an amazing ClickUp AI feature that can sum up fresh ideas and competitor research and create action plans for you
  • You can access any 1000+ ClickUp templates to prompt your new ideas.
  • Allows you to work efficiently by connecting with almost 80+ tools
  • Use the ClickUp sidebar and dashboard to execute your strategies and share them with your team.
  • The app is easily accessible both on your desktop and mobile.
  • The app is user-friendly, and when people join, their admin can assign them a user role to work easily.
  • Have a free plan where you can easily try all the key features.

ClickUp Limitations

  • The app is only free for some time via a free trial, but it is not free forever.

ClickUp Pricing

  • Free Version
  • Unlimited version: per user $7/ month 
  • Business: per user $12/ month 
  • Enterprise: Contact the app for pricing

ClickUp ratings and reviews

  • G2: 4.7/5 (8200+ reviews)
  • Capterra: 4.7/5 (3700+ reviews)


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Similarweb is the best marketing tool to help you understand the traffic of different websites. It outlines your website’s market share, audience countries, rankings, etc. It helps optimise your search engine and explore new opportunities for partnerships.

Top Features

  • The app has a well-developed activity dashboard, which helps in analytics and management
  • Provides you with an outline of your competitor’s website traffic
  • Shares your competitors top ranking keywords
  • Allows you to compare the performance of your website against up to 4 competitor websites at a glance
  • Scrutinise the key metrics like engagement and traffic to gain competitive advantages
  • Allows a Chrome extension available for “on-site” competitive analysis

Similarweb limitations:

  •  Paid programs are expensive for beginners
  •  Data from low-traffic websites can’t be caught
  • Chrome extensions are often unrushed
  •  Data from a few countries can not be retrieved

Similarweb pricing

  • Starter version: per user $149/month
  • Professional version: per user $399/month
  • Team version: Contact app for pricing
  • Enterprise: Contact app for pricing

Similarweb ratings and reviews

  • G2: 4.5/5 (760+ reviews)
  • Capterra: 4.5/5 (90+ reviews)


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From ideas to coverage, BuzzSumo is the best competitive analysis app to help you engage with your audience and create content in demand. It helps in optimising your content marketing strategies to increase your visitors.

Top Features 

  • Collects the frequently asked questions from online platforms related to a single or specific keyword.
  • Helps in finding the Trending topics around your vicinity 
  • Share an outline of top professional social media accounts you can collaborate with and promote.
  • Makes it easy for you to find popular topics and ranking keywords in your industry

BuzzSumo Pricing

  • Basic version: $119/month
  • Content creation: $249/ month
  • PR & Comms: $249/month
  • Suite: $499/month
  • Enterprise: $999/month

BuzzSumo ratings and reviews

  • G2: 4.5/5 (100+ reviews)
  • Capterra: 4.5/5 (140+ reviews

Google Trends

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A free and easy-to-use app that allows you to see the global and regional progress of a keyword or phrase. It is a competitive analysis tool by Google to help you track keywords and phrases.

Top Features

  • Helps you compare the keywords and phrases by comparison templates.
  • Provides you with Explore and Trending Now sections that let you discover popular topics across multiple countries.
  • Allows you to search across multiple platforms, such as Image search and Google search

Google Trends limitations 

  • Slow data updates can take up to a few days
  • The exact search volume of keywords is not available
  • Does not list low-volume search terms

Google Trends Pricing

Free forever

Google trends reviews

  • G2: 4.5/5 (130+ reviews)
  • Capterra: 4.7/5 (20+ reviews)


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Many popular website owners and digital marketers use the majestic app to boost their site’s domain authority and improve search engine rankings. The app specialises in backlinking analysis, which also helps in SEO performance and is an important competitor analysis tool. 

Top Features

  • Provides you with a side-by-side comparison of the two websites’ link profiles
  • Compare the quantity and quality of your backlinks with your competitors’ backlinks

Majestic Pricing

  • Lite: $49.99/month
  • Pro: $99.99/month
  • API: Starts at $399.99/month

Majestic ratings and reviews

  • G2: 4.3/5 (70+ reviews)
  • Capterra: 4.3/5 (20+ reviews)


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Surfer is a tool that helps make your writing better for search engines like Google. It gives you tips as you write to make sure your content has the right keywords, good structure, and is easy to read. Whether you’re a content writer or an SEO pro, Surfer can help you make really good articles that show up high in search results.

Surfer Pricing

  • Essential: $89/month
  • Advanced: $179/month
  • Max: $299/month
  • Enterprise: Contact for pricing

Surfer ratings and reviews

  • G2: 4.8/5 (460 + reviews) 
  • Capterra: 4.9/5 (370+ reviews)

Google Analytics

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One of the most commonly used convenient and basic tools is Google Analytics, which helps you understand how the audience engages with your website and creates all the information about visitors.

Top Features

  • The app is free and user-friendly 
  • Allows you to see how much interaction has been made on your website and track conversion metrics.
  • Also collects the demographic details of your website visitors.

Google Analytics Limitations 

  • The 360 premium plan is very expensive 
  • Data loading might be slower sometimes 

Google Analytics pricing

    • Google Analytics: Free
  • Google Analytics 360: $12,500/month

    Google Analytics ratings and reviews

    • G2: 4.5/5 (6,100+ reviews)
    • Capterra: 4.7/5 (7,500+ reviews)


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Hootsuite is a perfect app to help you organise your posting schedule and post from your one social media account to others. Not only restricted to your website and data control, Hootsuite also enables you to regulate your social media account, reply to comments, and manage your posts.

Top Features

  • Comes with a built-in AI technology that helps you write captions and details for your posts and generate hashtags.
  • Link your account to the seven mainstream social media platforms like Facebook, Instagram, and LinkedIn.
  • Helps you with maximum post engagement.
  • It suggests that you use analytical tools to enhance your social media.

Hootsuite Limitations 

  • Allows only one user for base planning
  • Shows inefficiency during traffic hours
  • No free plan is available 

Hootsuite pricing

  • Professional: $99/month
  • Team: $249/month
  • Business: $739/month
  • Enterprise: Contact the app for pricing

Hootsuite ratings and reviews

  • G2: 4.1/5 (4,000+ reviews)
  • Capterra: 4.4/5 (3,460+ reviews)


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To cover all your competitive analysis, including Pay-per-click (PPC) 

Search Engine Optimisation (SEO) and Social media marketing (SMM) Semrush is the best app. This app is a complete toolkit and helps you find your competitors’ techniques and strategies. Not only this, but it also enables you to propose analytical plans.

Top Features

  • Provides information about your competitors’ PR management, campaign management, and marketing insights 
  • Identifies the ranks and ongoing trends of your concerned industry 
  • Provides a holistic approach and connection with all important links such as Google ads, Google Business, etc.

Semrush Limitations

  • The app could be more user-friendly, and beginners might need some help.

Semrush pricing

  • Pro: $129.95/month per user
  • Guru: $249.95/month per user
  • Business: $499.95/month per user

Semrush ratings and reviews

  • G2: 4.5/5 (1,800+ reviews)
  • Capterra: 4.7/5 (2,100+ reviews)

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