Content and marketing are evolving towards SEO. Keyword research tools are quite crucial for your marketing and content company to grow. The following are the top five best keyword research tools available to you:
Semrush
Semrush is one of the leading visibility management websites. It was established in 2008 and now has over 10,000,000 users worldwide. It offers a wide variety of technical keyword data and multiple keyword research tools. However, it can be a little difficult for a beginner to start using Semrush directly.
In addition to providing regular keyword research, it provides many other details, such as featured reviews, site links, image packs, etc. It also has a unique feature called the Keyword Magic Tool, which allows you to explore previously unavailable keywords.
Ahref
Ahref is a SaaS company that allows companies to use an SEO toolset. The main tools in Ahref’s SEO toolset include Site Explorer, Keyword Explorer, Rank Tracker, Site Audit, and Content Explorer.
These tools help you analyse site structure and organic traffic, find valuable keywords, discover deeper insights along with backlink profiles, and identify your and your competitor’s rankings in multiple locations. They also offer a keyword index with more than 12 billion keywords in over 216 locations to fulfil your needs.
Ubersuggest
One of the top 5 keyword searching tools includes Ubersuggest. One primary reason for its immense popularity is that it is completely free. You may use it to get the answers to your keyword searches on Google, Amazon, YouTube, and more. It’s also a very effective SEO tool.
You need to install this user-friendly software and then visit Google, YouTube, or Amazon in order to conduct searches on it. All the search terms and keywords can be accessed in this way. In order to get a further account of details on any given keyword, you just have to tap the view all option. This is how you will get more SEO insights and access to more keywords.
Google Keywords Planner
Another famous keyword research tool is the Google Keywords Planner. This tool’s most basic advantage is that it’s completely free. Plus, if you utilise Google Ads, these tools are helpful for forecasting and budgeting.
The two main features of Google Keyword Planner include regular exploratory research and in-depth tools for finding search volume and forecasting. However, it’s important to note that there may be better choices for conducting organic keyword research.
Moz Keyword Explorer
Last but not least, let’s talk about Moz keyword explorer, another SEO platform. It is easy to use and friendly, making it widely used among beginners as well. Moreover, it provides many tools for free.
With its keyword explorer tool, you can search a keyword to find out how it’s performing by looking at its monthly volume, difficulty, and organic clickthrough rate (CTR). You can easily prioritise the keywords for which you have the highest chance of ranking and stop wasting time on queries that are too difficult to rank. The following are the benefits of Moz Keyword Explorer:
- Provides comprehensive keyword analysis with accurate search volume and difficulty scores.
- Offers a unique “Priority” score combining volume, difficulty, and opportunity for keyword prioritisation.
- Delivers in-depth SERP analysis for understanding keyword competition.
- Suggests related keyword ideas and phrases to expand keyword lists.
- Tracks keyword performance and rank over time.
- Integrates seamlessly with other Moz tools for a holistic SEO approach.
- Provides insightful keyword metrics such as organic CTR and relevance scores.
